What is SEO and how does it work?

In a nutshell, SEO is making your website as appealing to Google and other search engines, as they aim to send their users to the best possible websites. Over the years people have tried to make SEO sound more complicated, and whilst there is an understanding needed at quite a technical level to delve into algorithms and other things, if you built your website with the question ‘is this the best possible website I can build, and would users have a good experience on the site?’ you won’t go far wrong, and you’ll rank well in organic listings.

How long does it take for SEO to work?

This is entirely dependent on many different variables including the industry you’re in and the competition level of your target phrases. As a benchmark, you should expect to see some progression by month three of your campaign, and start seeing solid results at around six months

How does link building help SEO?

One of the biggest rewards in gaining an increased number of links pointing to your site is gaining Google’s trust. By earning/getting links from relevant and/or high in authority websites, Google will see the trust other sites have given to your site and will start to trust it themselves. The ultimate result of this is Google ranking your site higher for various keyword phrases in its search engine, usually resulting in higher traffic.

Is HTTPS better for SEO?

Simply, yes. Having your site on a secure server (which is what HTTPS signifies) is a sign to Google that users on the site can trust you. Most websites can obtain a free SSL certificate, and it’s quite easy to implement. This would be one of my first port-of-calls when looking at a new site from an SEO perspective.

What is on-page optimisation in SEO?

On page optimisation is ensuring that various signals on the pages of a website send the appropriate signals to Google that help to improve rankings. Whether this be great content, improved page titles with reference to the topic written about, or inter-linking content are just a few examples of on-page optimisation.

Is SEO or social media a more important marketing priority?

Digital marketing is working together more than ever before and having a well-rounded strategy including different channels – including SEO and social media – is the key to create the greatest amount of online visibility. Whilst some industries will suit one digital marketing discipline or the other more, it largely comes down to where you audience is looking for your services. Paid options when applying social media marketing also mean that if you’re looking for a quick short-term return this could be the better option – again, depending on your product or service.

What is enterprise SEO?

“Enterprise SEO” is typically mentioned when working with large companies whose websites run into thousands of pages, and in some cases, millions. For this you need a solid SEO campaign managed by an experienced team of people who understand how the strategy can scale and have a positive effect on the website as whole. Managing even thousands of pages individually isn’t realistic, so every decision needs to be based on how it will effect everything, not just a certain area.

How to write meta descriptions for SEO?

“Meta descriptions are not as important to successful SEO campaigns as people may think, but they are important to write correctly, so that they entice users to click on an organic listing following a Google search.

What is image optimisation in SEO?

Image optimisation is a tale of two halves, the first being focused around ensuring the image is compressed as much as possible without loss of quality. This allows the image file size to be decreased, and therefore load quickly. You should also make sure that you’re serving images which are scaled correctly.The second half is ensuring that images have appropriate file names and alt text. For example, an image with a file name of ‘IMAGE1.PNG’ and an alt text of ‘IMAGE1’ isn’t useful for search engines, nor people using accessibility software. The filename and alt text should accurately describe the contents of the image – for example, ‘red-car.png’ and ‘red car on a road’.

Do landing pages help with SEO?

They can be, but only when optimised correctly. The potential issue with landing pages is that they tend to be very similar, and very thin on content, so not providing the greatest experience in the sense of a query search. It can be tricky to get landing pages right for SEO, but when they are right, they’re no less useful than a normal page on the website.

How do I become an SEO professional?

Practice. Practice. Practice. Not one SEO in the world knows everything, and if they claim they do then block their email address/phone number immediately. The industry is constantly changing which makes things difficult and Google constantly tweaking their algorithm is another factor to consider. To get to ‘the top of the game’, constant practice and research is needed. Testing things is also vital – it’s not uncommon that a great SEO devises a new campaign they’re over the moon with, and it falls flat on its face. Being wrong is not a mistake, being wrong and then employing the same tactic again is when it becomes truly wrong. Everyone will get something wrong (or ‘break’ a website for example). Just make sure you learn from it.

How many keywords should I use?

The days of Manchester SEO companies (and agencies from other locations) offering services that includes a set number of keywords are over. Whilst it is OK to have some phrases you want to rank for, you should instead be focusing on writing excellent content, and increasing overall visibility.

What are the best practises for on-page SEO?

Here are my top 3 tips for on-page SEO: 1. Don’t spam it. Make sure your content reads naturally. Don’t mention the keyword/phrase you are targeting fifty times in a 300-word paragraph. Google knows what you’re trying to do here. 2. Title Tags. Keep title tags simple. I’d always recommend following the following format: ‘Product/Service | Brand Name’ 3. Naturalness I could write a hundred different tips here, but to sum it up in one, it would be: Build your site, and produce content so that reads naturally. If Google can see you’re trying to incorrectly manipulate the rankings, it may work in the short-term but don’t expect this to last very long.

What should I do to get traffic on my site?

Employ the best specialist SEO agency in Manchester (hint!) and save yourself the headache! If you did want to do this yourself, the best way to get traffic to your site is to ensure that you’re adding value with your site. Look at it like this, if you were a user looking to buy a product/service or gather information about a specific topic, would you be happy with your experience on your own site? If not, then make the necessary changes. If you are, Google will have no hesitation in sending your site traffic. Obviously, obtaining backlinks and other factors contribute to the levels of traffic your site will receive, but as a general rule of thumb, this is a good one.

How do I improve the page load speed of my website?

Without getting too ‘techy’, run all your images through an image file optimiser and then re-upload them. Probably the number one reason that sites load slowly is because of the huge images people have used on a page. Oftentimes an image used on a website is many times bigger than it is displayed as, meaning extra time is needed to load the image. As well as using correctly sized and optimised images, minifying files such as CSS files and JavaScript files can speed the loading of a page, as can remove unnecessarily bloated HTML code. Choice of server also can have a lot to do with how fast your pages load, and how this will affect how Google may rank a page. These are not all items, by all means, but are probably the first steps to reduce file sizes and improve page load speed.

What is the best tool to check a website rank?

SEMrush – it can tell us not only where a site is ranking, but the changes in rank over certain periods of time, search volume, visibility and estimated traffic. But what is it that makes SEMrush the ‘best tool’ to track website rankings? Because it’s an ‘all in one’ platform. SEMrush has it all in one place, so any SEO or marketer can check everything, anytime, in the same place. From website audits to keyword suggestions, SEMrush can do it.

What is Google Analytics in SEO?

SEMrush – it can tell us not only where a site is ranking, but the changes in rank over certain periods of time, search volume, visibility and estimated traffic. But what is it that makes SEMrush the ‘best tool’ to track website rankings? Because it’s an ‘all in one’ platform. SEMrush has it all in one place, so any SEO or marketer can check everything, anytime, in the same place. From website audits to keyword suggestions, SEMrush can do it.

Does Adwords affect SEO?

This is a tricky one. Google’s answer would be a categorical, ‘No!’ However, several studies have shown a correlation between budget spent on paid ads within the SERPs and organic ranking improvements. Some argue the more you spend with Google on their Adwords platform, the higher you rank organically – as a sort of ‘reward’ from Google. Personally, I disagree with this thought. I think it’s simply a case of that if a business is spending a large amount on a PPC campaign, they probably also have the budget to have employed good quality SEO services, too.

What is W3C validation in SEO?

Google understands correct W3C validation as promoting a good user experience, and from various tests that we have done and seen, we think that it is a ranking factor in its algorithms. Google specifically states that broken HTML could result in drops in a website’s crawl rate.

How to write SEO content for a website?

The first step is to stop writing content for search engines and start writing content that your target audience is going to engage well with. Look into the successful competition – how have they structured their content? Be sure to include mentions of key subject matters, as well as semantic phrases which are associated with the subject. For example, if you were writing about servicing a car, you should look to include words including engine, oil, checks etc.

How does Google’s mobile-first index change SEO?

Google used to crawl the desktop versions of websites, and from that rank them on mobile device searches, whereas now they’ve switched it around and they crawl the mobile version and rank the desktop from what they find. The main way it has changed SEO is that now you need to provide a great experience to mobile users, especially when it comes to speed, design and user engagement.

Can you explain PPC vs SEO?

The main difference between SEO and PPC is that traffic coming from search engine optimisation work – and therefore appearing ‘organically’ in Google rankings – is free, with traffic coming from pay per click (PPC) being paid for. Adwords (the ‘PPC’ advertisements listed Google search pages) are almost certainly always going to be shown before organic listings in search engine results pages (SERPs), because paid search ads are how Google makes much of its revenue. Improving search engine optimisation features on your site can result in search traffic that costs nothing to receive, so if you have no budget for paid search, than SEO is perhaps the main way you will receive web visitors. If you use PPC, put simply, you effectively bid against other advertisers to appear in various positions – and in various frequencies – above organic Google listings when users type in searches and receive results pages.

How does social media help SEO?

Social Media can help SEO, but probably only indirectly. A page on your website which performs well on social media is more likely to gain organic backlinks too, which in turn could result in higher rankings for that page. One often forgotten factor is also engagement. If social traffic to a particular page is well engaged, again this could have a positive effect on your rankings as Google will interpret that page as being valuable to users.

What is the best tool to check a website rank?

SEMrush – it can tell us not only where a site is ranking, but the changes in rank over certain periods of time, search volume, visibility and estimated traffic. But what is it that makes SEMrush the ‘best tool’ to track website rankings? Because it’s an ‘all in one’ platform. SEMrush has it all in one place, so any SEO or marketer can check everything, anytime, in the same place. From website audits to keyword suggestions, SEMrush can do it.

Local SEO Manchester

Are you looking to attract customers in a specific location? Optimising your local SEO strategy is key to putting your brand on the map.

From understanding its importance to developing a successful strategy, our guide takes a deep dive into the world of local SEO.

What is Local SEO? Local SEO is an essential strategy that increases your businesses visibility within a specific location. Without paying attention to your local online visibility, you could be hiding your products or services from hoards of potential customers. In fact, a huge 46% of all searches have a local intent – for example, “SEO agencies in Manchester” or “hairdressers near me”.

So whether you want to rank as a nearby sandwich shop or solicitors, our local SEO Manchester guide will help you put your business on the map. Literally.

How does Local SEO work?

Search engines are designed to deliver the most relevant results for their users. As part of this, they pull users locations via geolocation (for mobiles) or IP addresses (for desktops). This means that the search results will be local to the user. After all, if someone is searching for a “good hairdresser”, they won’t want to make the journey from Manchester to London for a haircut.

A local SEO campaign aims to make your business appear in local searches – and, in order to do this, you’ll need both Google My Business listings and strong organic website rankings.

There are certain tactics and measures you’ll need to follow in order to for local keywords. You’ll need to develop a strategy that takes key local SEO ranking factors into account…

Local SEO Manchester Ranking Factors

To rank for local search terms, there are a number of factors which come into play. It’s not as simple as applying the same tactics you would to a blanket, nationwide SEO campaign – it’s all about optimising your location as much as possible.

Google My Business Local SEO Listing

A detailed Google My Business listing is essential when it comes to being able to rank locally. Once this is in place, customers should see all they need to know about your business instantly.

Your GMB listing should ideally include:

An optimised business information section which clearly explains your services and products
Contact details that match the information on your site
Your business opening hours
Google reviews
Images and photographs of your business

A Google SERP will display three localised suggestions based on the user’s search query (before they click to view ‘more businesses’ below), which is often referred to as the ‘Map-Pack” or “Google’s Local Pack”. A well-planned local SEO strategy can boost your website’s visibility within the organic search results and also within Google’s Local Pack.

For example, when targeting terms such as “SEO Manchester”, “SEO Agency Manchester” and “Search Engine Optimisation Manchester” and “Manchester SEO Agency”, ranking both organically and within Google’s Local Pack, will improve your website’s click through rate and ultimately your conversion rate – win win!

Google reviews are a fundamental part of a local SEO Manchester campaign. Lots of positive customer reviews will build trust and can help to prioritise your business above others. Plus, a positive overall rating will encourage more clicks. According to Search Engine Journal:

“82% of shoppers wouldn’t touch a retailer with less than 3 stars.”

Website Local SEO

This can include:

Emphasising the location in your website copy, such as guides or product pages
Your name, address, and phone number visible on the homepage or website footer
Local listings, such as Google Places or Yelp
Backlinks from websites with a local authority
Local schema markup to help search engines display your information
Individual, locally optimised landing pages for each geographic branch of your business (if you have more than one venue)

Developing your local Search Engine Optimisation strategy before you get to grips with your local SEO Manchester strategy, it’s essential you optimise your site for mobile use. As roughly 40% of all mobile searches have local intent, a mobile-friendly website is vital. If you imagine a potential customer roaming nearby and searching for a bite to eat, they’ll be on their mobile – and they’ll want to see results that instantly tell them everything they need to know.

So, if you’re ready to grab the attention of the customers on right your doorstep, we’ve broken down our local SEO strategy into five simple steps:

Step One: Keyword Research

The first part of your strategy should be carrying out keyword research to discover search terms that are related to your services – what are people already searching for that you can offer? Having the right terms will be an important part of optimising your online content later on.

Once you’re analysing the terms, you can then look for related keywords. For example, if we found potential to rank for the term ‘Local SEO Manchester’, we would also look for other related keywords, such as ‘Local SEO agency Manchester’ and ‘Local Search Optimisation Manchester’.

Step 2: On-Page Local Optimisation

Found your main localised search term? You can now begin to apply this to your website and local landing pages to appear in more searches.

For example, you could use your core term ‘Local SEO Manchester’ within:

Your SEO Title Tag

Title tags show up as the title of your web page when it appears as a search engines listing. As you’ve found a search term you know people are interested in (and relates to your page), it makes sense to include it as a title tag. Remember, anything over 60 characters will be cut off from sight.

The URL structure

It’s always a good idea to include your main keywords in the website link. This will help Google clearly understand what your page is about – for example mcr-seo.com/local-seo-manchester easily tells search engines what we specialise in, and where. Whatever your URL, make sure it’s user friendly and isn’t just randomised letters and numbers.

The title tag and meta description

After you’ve conducted keyword research, be sure to optimise your title tag with a core keywords. For example, if you’re looking to rank competitively for SEO terms in Manchester, be sure to select terms such as “SEO Agency in Manchester”. This can help your website to rank competitively within the SERPs.

Meta descriptions are no longer a ranking factor for Google and according to Ahrefs, Google re-writes meta descriptions 63% of the time. Instead, meta descriptions should be treated more as ad-copy and can be the last opportunity to get customers to click through to your website.

Image alt text

Not only is image text a great way of improving your website’s accessibility, but it can help your local Search Engine Optimisation strategy too. As Google scans your site to understand what it’s about, alt text descriptions can help provide more context.

Step 3: Create locally optimised content

You can now focus on those other related keywords beyond your core search term. While you may have mainly optimised ‘Local SEO Manchester’, you can create locally-optimised content that covers other relevant terms in more detail.

For example, you could include the terms ‘local SEO Manchester’ or ‘local search engine optimisation Manchester’ further down on your homepage – or create pages, blogs, or guides to cover them in more detail.

Step 4: Set up your GMB page

Next, it’s time to set up your Google Business page. If your business has multiple venues, it’s worth setting up a page for each venue. This will help your local customers discover the branch that’s closest to them.

Simply follow these steps to set up your GMB page:

Claim your business

Make sure your business hasn’t already got a page registered, as this could be confusing for people searching for your services. If there’s already an existing page, make sure you’ve claimed it in your name so you can optimise and update the information.

Fill in your business details

It’s really important that your contact details are consistent across your website and GMB page. Check that any details listed on your site match the ones on any local directories, GMB page, or citations.

Pick a category

It’s important to select a category that’s best suited to your business. With our example of targeting ‘Local SEO Manchester’, you would choose ‘Digital Marketing Agency’. This will help potential customers easily find the service they’re searching for.

Verify your listing

When you first sign up for a GMB listing, you’ll need to enter a verification code on your profile. Google will typically send you a postcard with the code within 14 days of signing up.

Optimise your listing

From encouraging customers to leave reviews to adding images of your business, take the time to optimise your GMB page as much as you can.

Update your information

Information like opening hours should always be to up to date. If anything in your business changes, it should be reflected in your GMB page.

Step 5: Build local citations & backlinks

When it comes to optimising your site, citations and backlinks are invaluable. You can acquire citations from local business directories, like Tripadvisor or Yelp. Having your business featured on these sites can help people exploring the area discover local businesses like yours. Again, it’s important to make sure the details on these sites match the ones on your website.

It’s also worth searching for opportunities to gain backlinks on relevant websites. For example, you might find an article called ‘The Top 5 SEO Agencies in Manchester’. If the article is relevant to you or mentions your business, you could ask if the author of the page would consider adding a link to your website.

Schema/structured data

Schema is an HTML file based on your website that lets you display ‘richsnippets’ to search engines. You should mark your page regularly so that users get reviews of products they are reviewing or introducing new products or increasing your click-throughs. It worked with WordPress, Magento and Shopify for a successful Local SEO Manchester program. The problem that a typical digital marketing agency will have is the difficulty of implementing it on WordPress sites at an individual page level rather than applying the same thing to every page – not only does it take a long time to individually create the optimised code for each page, but it is also hard to

What should I do if my website is penalized by Webmaster Tools?

Please be careful and take your time. In some cases you could have incurred hefty monetary penalties if your damage had been properly recovered. Most webmasters will probably get their backlink profile inflicted manually by the browser. The advancement in search algorithms for the link over the last year has meant many industries have now received manual penalization due to previous efforts designed to manipulate. The procedure taken to remove them seems rather formulac. However things can also change from time to time Depending. In many situations the best solution is to seek specialist help, i.e. in cases of manually imposed penalties.

Content

Every website needs to have different amount on its pages, However e-commerce sites require far less etablissement than websites with services. Content can be interesting, informative, e-mailed or written, but it should also be selling your SEO marketing products and services. When we are evaluating this website on a regular basis in our own research, we may consider adding new pages. At this stage we intend on writing new material, and have already set goals for the first time. When doing an SEO analysis, we optimize all web pages for these target keywords.

Content writing

Content management with SEO works well together — and we’re the same. Long tail keywords are much higher in the search engines unless they contain an attractive text. Long text linked to several logical points within this website. Pages that include much more content may sometimes get shared by social media users. Show me the site containing well crafted and long-form content and you’ll gain the best ranking at Google. Give us a guide that shows us some good suggestions about obtaining search results, and it usually is our main party pushing our authors to provide long-form information.

Create locally optimised content

So this is an easy task if you have another keyword to choose from in addition to your primary keyword. Click Here. While you probably optimised ‘local search engine optimisation Manchester’ you can provide locally optimised content covering other key phrases for greater depth. Some website users may add the phrases ‘local search engine optimization Manchester’, ‘shopping local marketing Manchester Manchester and many others and create a page and blog that can provide detailed information about these subjects.

How much does local SEO cost UK?

Search remarketing generally costs from £380 to £1500 yearly to utilise by firms as a whole or as part of a company strategy or as part-time business analyst and has ranges of between £2500 and £600 each month to perform. How important is search marketing or web development? SEO has potential because people want to get more information on your product or service.

Does local do SEO?

Local Search Engine Optimisation is a form of web optimization aiming for increased visibility in local search. Most searches conducted in search results include identifying specific keywords on Google.

How can I SEO my local business?

How do I make sure my Search Engine Optimisation on a blog goes smoothly? Make gmail for businesses! …… Keep getting feedback on each product. … Improve search speed. “… Build content around local news/activities. ‘ ” Optimise the web sites to fit mobile platforms. … Make an attempt to find local keyword phrases. … Use Location Maps or specific webpages.

Local SEO Manchester

Ready to meet your Manchester audience? We specialise in connecting local Manchester businesses with the customers right on their doorstep. Based in the heart of the Greater Manchester, our local SEO Manchester services experts can help you connect with Manchester and beyond.

If you’d like to be the leaders of your local scene, get in touch with us. We’ll create a local SEO Manchester services strategy that’s entirely built around you and your customers.

SEO Services We Offer

The team at Manchester SEO have years of knowledge of the on-page SEO techniques in the business. You’ll gain increased SEO through our marketing approach, which means we can help you increase qualified traffic to your website. We are committed to creating the highest quality websites for all mobiles – fast speeds. What’s your opinion of it so far? Improved ranking on Google. Give us a boost or a completely new website. All of the work required is on hand when developing the right content search marketing strategy for your content. Talk to my team about what it takes to implement effective website optimization. Our website design is based on an online company website, in addition to a digital firm website where customers can find us.