SEO is beneficial for any business, no matter the
size. With the right SEO strategy, a two-person team can rank higher on Google
than one with hundreds of staff members – and that’s no exaggeration!
A decade ago, a business owner could do their own
SEO, or it could be an additional service provided by a marketing company.
Nowadays, SEO is far more complicated, and your website needs constant
attention from experts if you want to stay ahead of the competition.
But if you do choose to try your hand at SEO, there
are plenty of mistakes that are easy to make.
1. Small business owners often
2. Poor keyword selection can
3. Overlooking mobile optimization
is a mistake.
4. Neglecting on-page SEO is a
5. Lack of fresh and quality
content affects rankings.
6. Ignoring local SEO can
hinder local visibility.
7. Inconsistent or incorrect
NAP data can harm local rankings.
8. Focusing solely on SEO can
neglect user experience.
9. Overloading with keywords
can lead to keyword stuffing.
10. Failure to monitor and
adapt to changing SEO trends can result in stagnation.
Neglecting SEO: A Costly Mistake
The biggest SEO mistake is to ignore it. In our age
of online communication, every business needs an online presence. But when
everyone has a website, standing out from the crowd is more difficult than
SEO gives you the edge over your competitors. It
also helps your website run better, and your content more enjoyable to read. If
you have a marketing budget, SEO should be a priority.
This is the first of many mistakes SME businesses
can make when it comes to SEO. To save this blog being as long as a fantasy
novel, let’s break the others down simply.
Common SEO Mistakes
1. Poor Keyword Selection: Using the wrong keywords in
your content, or failing to research them, can hinder your SEO efforts.
2. Mobile Neglect: Most visitors to your site
will be mobile users. If your website isn’t optimised for mobile, your
conversion rate will suffer.
3.On-Page Neglect: Not optimising your
website's on-page elements is a missed opportunity.
Content Neglect: Lack of quality, relevant
content affects search engine rankings.
Local SEO Neglect: Ignoring local SEO can
limit how well you rank in your area.
NAP Data Mistakes: Inconsistent or incorrect
Name, Address, and Phone (NAP) data can harm local rankings and conversion
7. Sole Focus on SEO: Focusing solely on SEO can
neglect user experience. The website should still look good and your content
needs to read well.
Keyword Stuffing: Overloading your content
with keywords can lead to keyword stuffing – which Search Engines penalise
9.Neglecting Trends: Failing to monitor and adapt
to changing SEO trends and algorithms can result in stagnation and missed
opportunities for growth.
Making any of these errors can be the difference
between having your website on page one and being lost in the depths of search
engine obscurity. There are no shortcuts with SEO; you can’t afford to skip
However, knowing about these mistakes, whether
you’re making them or not, will help you hit your SEO targets. But when there
are too many to fix, it’s time to call in the professionals.
Quick Read: Common SEO Mistakes
and Their Impact
Poor online visibility.
Poor Keyword Selection
Reduced search engine
Lower mobile search rankings.
Missed opportunities for
Lower rankings due to outdated
We Provide SEO for Small
Small business owners are often preoccupied with
numerous tasks, from managing day-to-day operations to helping your company
grow. In this fast-paced environment, SEO can often take a back seat. If you’re
too busy to keep up with the demands of SEO, don’t worry; we’re here to help.
We provide bespoke SEO strategy for SMEs, including
content plans and link building. Our SEO team have their finger on the pulse of
Google’s updates, ready to capitalise on any new algorithm changes. This means
your website will be ahead of the game, with a growing conversion rate no
matter what happens.
It's not magic either, here’s a list of what we help
1. Visibility and Discoverability: Effective SEO increases
your website's visibility, making it easier for potential customers to find
2. Competing with Larger
Businesses: Well-executed SEO strategies level the playing field and help
small businesses compete with larger enterprises.
3.Targeted Traffic: SEO attracts relevant,
targeted traffic that is more likely to convert into customers.
Cost-Effective Marketing: SEO is a cost-effective
marketing strategy, especially when compared to traditional advertising
Local Presence: Local SEO is crucial for
attracting nearby customers, which is especially important for small
is not something small business owners can afford to overlook. By avoiding
common mistakes and embracing the power of SEO, you can enhance your online
presence, attract more customers, and compete effectively in the digital
the time to optimise your SEO strategy. At MCR SEO, we are specialists in SEO
and content, unlocking the potential of your online presence and giving you the
edge in your industry, no matter the competition.