Twitter is a blend between Facebook and Instagram in terms of design. It can use images, written posts, or a blend of both. While it can be used effectively, Twitter is often used alongside Facebook and Instagram to cover all bases. A large business should always have one, but they are often not used as actively as its counterparts these days. Its best use is to inform about promotions and upcoming events.
See For Yourself
This first example isJaguar’s Instagram feed. While not a stand-out example of copywriting, I wanted to draw attention to the style they’ve chosen. Their posts are always in threes, spread throughout each day. This gives their feed a lot of visual appeal, which in turn encourages you to click on each post.
In the images below, left post advertises a feature of a new model, the XE. Each of the trio of posts mentions a different feature. This keeps the copy short and spread evenly. The action shot of the car draws the eye and the feature advertised is appropriate. It mentions the ‘driver’ so the reader is addressed well. Lastly, the use of hashtags improves SEO on the site (helps to categorise the posts for what they want it to be found for!) and promotes the car’s other selling points.
The right post is a limited-edition model of a classic Jaguar to celebrate its anniversary. It uses hashtags within the copy, which works well on Instagram. It calls back to the original car, which will appeal to those who owned one, or wanted one when it was new. The E-Type was a poster car back in the 60s so it can also trigger childhood memories.
Finally, it encourages further action from the reader by advertising its other Instagram account. If you use more than one it is important that they work alongside each other while also standing out. Good management of social media will help with this, and a social media manager will schedule and monitor the posts to ensure effectiveness. For a business that uses social media as much as Jaguar, hiring a manager for the posts is essential so the copywriter can focus on creating the posts.
The second example is a simple Facebook ad:
This is from an online store that specialises in trading cards and board games. This is an effective post as it not only celebrates the New Year, which is relatable and appealing (using holidays and events is an easy way to spread posts throughout the year). It is short and formatted simply, making it easy to read within 8 seconds. The emojis also add colour and visual appeal to a casual tone of voice, it sounds like a speech.
They are advertising a promotion and have all the information clearly on show: the discount, the code, and the length of time it runs for. There are also the exclusions at the bottom, which are clearer on the site itself. It’s bright, flashy, and appealing while also being a good promotion for the business. It’s not necessary to have a promotion with each event post, simply wishing existing customers a Happy New Year makes them more likely to remember you next time they are online shopping.
Having contact options on every post is useful for the customer as they can have any questions about the promotion answered. It is vital that, if using a Facebook page, you keep all the contact information up to date and have someone checking messages a few times a day: another reason to hire a social media manager.
The post’s only flaw is it doesn’t advertise what the shop sells. However, this post is more aimed at existing customers, and Facebook’s advertising algorithms will ensure that the correct customers see it.
Conclusion
Social media is everywhere. A good copywriter can boost your business within days if you allow them access to your business accounts. But it’s important to know how and why it’s so effective. It’s the way forward and will be for a long time.
