In an agency, SEOs juggle multiple clients, shifting gears between industries and business models.
But allocating resources is key, making sure effort’s spent where it will deliver the best ROI.
Meanwhile, in-house SEOs wear a different hat.
They’re the internal champions, proving SEO's worth to stakeholders and making sure it aligns with broader company goals.
While agency SEOs focus outwardly on client results, in-house SEOs are working behind the scenes, navigating the internal landscape.
Same mission, different playbook.
Mastering Prioritisation & Selling SEO
No matter which side you’re on, SEOs need to master the art of prioritisation.
That means focusing on tasks that pack the most punch, like creating high-quality content that resonates with users.
But it's not just about doing the work, it's about communicating its value. Whether you're pitching ideas to a client or getting your internal team on board, communication is critical.
SEOs have to keep developers, content creators, and stakeholders aligned to make sure everyone’s rowing in the same direction.
Ai Is Shaping SEO, But It’s Not Taking Over
Like everywhere else, AI is a hot topic in SEO. But as Sam Penny points out, we’re still in the early days of its real impact.
Yes, tools like ChatGPT and AI-powered search engines are changing how we operate, but there’s no substitute for human expertise.
Especially when it comes to niche industries like finance where precision is key.
While AI can automate some tasks, the strategic thinking that SEO pros bring to the table is irreplaceable.