In today’s online world, it’s
impossible to run a business without an online presence. But when everyone is
doing the same, things get competitive fast.
To stay ahead of your biggest
rivals, you need SEO.
Some SEO companies come in, make some
behind-the-scenes improvements to your website, and then ask you to sign on the
dotted line. Their changes will make a difference short term, but when you
plummet back into the depths of Google after a few months, you’ll be out of
pocket with little to show for it.
That’s why we do things differently. We work with
you and your team to create long-term SEO strategies, keeping you ahead for as
long as you need us. Our SEO pros are at the forefront of the industry,
constantly innovating every day to go toe to toe with the Search Engines’
algorithms and content preferences.
With us, there’s no voodoo magic or backlink
trickery, just good old fashioned hard work from some of the best SEO talent
SEO involves on-page optimization, high-quality content, mobile
friendliness, and backlink building.
Regular SEO audits identify where you’re going wrong and where to go
Keeping your SEO plan updated gives you a competitive edge.
Algorithm updates, industry changes, and performance metrics all
effect your ranking if left unchecked.
Quality SEO is crucial for business growth.
Boosting Your SEO Performance
‘That all sounds good, but how does SEO work?’
I hear you cry. Well, there are a few ways to increase online visibility and
attract more visitors to your website. Here are the essential strategies we use
to enhance your SEO:
Strategies to Boost SEO
- On-Page Optimisation: We optimise your
website's on-page elements, including titles, meta descriptions, headings,
and alt text for images.
- Quality Content: We create
high-quality, relevant content that addresses user intent and provides
value. This includes new pages, rewriting existing pages, and blogs to
keep your website fresh and worth visiting again.
- Mobile Friendliness: We ensure your
website is mobile-friendly, as mobile users comprise a significant portion
of online traffic.
- Backlink Building: We build high-quality
backlinks from authoritative websites to improve your website's authority.
- Keyword Research: We continuously
research and update your target keywords to align with user search trends.
- Technical SEO: We address technical
issues such as site speed, crawlability, and indexability.
- User Experience (UX): We focus on
delivering an exceptional user experience through intuitive navigation,
clear calls to action, and fast loading times.
- Local SEO: If you serve a
specific geographic area, we’ll optimise your site for it.
- Content Updates: W regularly update
and refresh your existing content to maintain relevance and accuracy.
- Performance Monitoring: We use analytics
tools to monitor your SEO performance and make data-driven improvements.
That looks like a lot, but for us it’s second nature. Our SEO team knows
what to focus on and when, giving you a bespoke service depending on your
You set these targets as part of your SEO plan. After we’ve audited your
website, we’ll know what to focus on first to give you the biggest initial
You may have an in-house copywriter or would prefer to contribute your
own content. When this is the case, we can provide you with relevant keywords,
topics, and guidelines to get the most out of your copy.
If you’ve used an SEO provider in the past, we can adapt their initial
changes too. It also helps with our auditing, as we’ll be able to see what made
an impact before.
Knowing When to Update Your SEO
Your SEO plan needs to be updated regularly to
stay competitive and adapt to changing online landscapes. To help with this,
there are a few things we look for:
Reasons to Update Your SEO Plan
- Algorithm Updates: When major search engines
update their algorithms, your SEO plan may need adjustments to align with
the new criteria, or it may be the best time to focus on a different
aspect of SEO to capitalise on the change.
- Industry Changes: Changes in your
industry's landscape can impact search behaviour and keyword trends. For
example, new technology that will revolutionise the way you work.
- Performance Metrics: A decline in website
traffic, rankings, or conversion rates suggests that your SEO plan may be
less effective – and needs a tweak to keep your business growing.
- Competitive Analysis: If your competitors
are outperforming you in search results, we will reassess your strategy to
match or outshine theirs.
- Content Relevance: If your content is
outdated, irrelevant, or not meeting user intent, we’ll update it with
fresh keywords and a performance-spec structure.
- User Behaviour: Changes in how users
interact with your website can indicate the need for a plan update – are
they spending less time on each page?
- New Technologies: The emergence of new
technologies (e.g., voice search) may require adjustments to your SEO
strategy. Improving online accessibility can also boost SEO.
- Local Market Shifts: If your target
audience's location preferences change, we’ll adjust your local SEO
- Keyword Trends: What are people
searching for? This can change with the wind, but we stay one step ahead.
- Analytics Insights: We regularly review
your analytics data for insights and areas that require improvement.
Knowing when to update your SEO plan are
essential for maintaining a strong online presence. Effective strategy is an
essential part of your business, so applying the same approach to SEO makes
If you work with us, we’ll implement the
strategies to improve your SEO performance, and evolve your SEO plan to match
any future changes.
For expert guidance on these topics, team up
with MCR-SEO, specialists in Search Engine Optimisation and Copywriting.