Lay Solid Foundations for your SEO – 6 easy Steps
Here at Manchester SEO we know that every SEO project should start with lay solid foundations for your SEO so that everything else built upon it has the best chance to make the largest impact possible.
In this article we give 6 simple steps that anyone can implement to begin their SEO journey.
1. Add Google Webmasters Tools
The first basic step on your SEO Journey is to add Google Webmasters Tool to your site. Introducing a simple line of code will enable you to have access to essential information about the way in which Google evaluates your website.
2. Optimize your page <TITLE> tags and <description>
A second important SEO rule is to ensure that each page of your website has a unique and distinct title and description. The title is the main part of the link to your website, whereas the description is the smaller black text beneath it, and these two serve as an advert of your website to the visitors.
This is the reason why they should be as eye catching and compelling as possible.
3. Create Great Unique Content
4. Do Not take the easy route and BUY Backlinks
A fourth primary SEO rule is to not buy links. In the past, a way to gain a better ranking in the Google search results was to buy links. However, this is no longer the case as Google now penalizes the users that resort to this procedure. Therefore, avoid doing this as there maybe a short term gain but long term it will be detrimental to your search engine position or worse case completely removed altogether.
5. Relate your Business to a location
For example, if you run a takeaway in the UK, you are advised to focus on keywords that are local to the location in and around the location of the takeaway.
Therefore, the area where your business is situated and the type of restaurant you run represent two main sources of keywords.
This way, you will be competing with fewer similar websites and your content will be more relevant to the visitors.
Check out our article on location SEO
6. Keep Constant Track of SEO developments
The 6th and final step on your SEO journey is to regularly keep an eye on the latest SEO developments.
SEO is always evolving to adjust to changes in both Google’s algorithm and searchers behaviours, therefore it is very important to keep up to date with the latest information out there.