SEO – A Simple guide (Part 1)
We have seen many SEO guides online but many are not very Simple. To do this we have split our content into easy manageable parts. Here at Manchester SEO we like to keep things as simple as possible as this helps us keep our processes and document what we have done. When dealing with multiple clients this is very important to keep track of, therefore we keep it as close to our consultancy driven process as possible.
But first some information from previously asked questions:
What is SEO and how does it work?
SEO stands for ‘Search Engine Optimization’ and is the process by which your website’s content and and data are set out to get your website higher in search engines listings for a specific search term. Search engines like Google and Bing read your website’s details and content to make a decision on its relevance for a users search, i.e. if a user is searching for a local milkman in Manchester or gardener in Cheshire then the results it delivers are as useful to that user as possible. If you are a local milkman or gardener then wouldn’t it be a shame if these users could not find your website. This is where SEO comes in.
How long does it take for your SEO to work?
How does Link Building help SEO?
Link building is just one of the weapons available to you for improving your search engine optimization (SEO) and one of the strongest you have. This is because links are like a thumbs up to say to google that you are legitimate and your content is worthy of pushing up the rankings.
Does having an (SSL) https help SEO?
Having an SSL certificate wont magic your site to the tops of the search engine results pages but it is certainly part of the whole picture and should be a box that you should tick. Google’s algorithm has certainly learned that SSL websites give a better user experience on the whole so will definitely boost your site when comparing it to an http on the results pages.
What is On-Page SEO?
On-page SEO is the optimization of individual web pages to help search engines find them. The SEO is conducted on both the html code and the content (Text, images, video).
What are some of the on-page factors that effect search engine rankings:
- Page Content
- <Title> tag
- <H1>Tag Same a Title
- Include subject in url
- Include subject in image alt text
Is Social Media good for SEO?
Can Social Media impact on your site rank. If you analyse top ranking sites, most of them have active social accounts that are connected to them, but does this mean it has an effect on organic SEO rankings.
Is a fast Website best for SEO?
The simple answer is yes. Google has said time and time again that page speed does affect SEO. Therefore page speed is a direct ranking factor, a fact known even better since Google’s Algorithm Speed Update. However, speed can also affect rankings indirectly, by increasing the bounce rate and reducing dwell time. It’s all part of google putting users first :-0