SEO stands for ‘Search Engine Optimization’ and is the process by which your website’s content and and data are set out to get your website higher in search engines listings for a specific search term. Search engines like Google and Bing read your website’s details and content to make a decision on its relevance for a users search, i.e. if a user is searching for a local milkman in Manchester or gardener in Cheshire then the results it delivers are as useful to that user as possible. If you are a local milkman or gardener then wouldn’t it be a shame if these users could not find your website. This is where SEO comes in.
How long does it take for your SEO to work?
The Standard answer is between 3 and 6 months, but this can vary quite a lot depending on the competition that there is around the search phrases that you want to rank for. Organic SEO takes longer to produce results than Google AdWords because, well, in simple terms, they’re organic.
Longtail keywords can gain fast results based on quality research , compared to just for example “Milkman” will bring up a lot more competitive results compared to say a very targetted approach for “Milk delivery in Alderley Edge” . It is quite logical, but also help you rank for the shorter keyword “Milkman” if that is what you want to do.